圆灵B2B2C是一种新的网络通信销售方式,第一个B指广义的卖方(即成品、半成品、材料提供商等),第二个B指交易平台,即提供卖方与买方的联系平台,同时提供优质的附加服务,C即指买方。卖方不仅仅是公司,可以包括个人,即一种逻辑上的买卖关系中的卖方。平台绝非简单的中介,而是提供高附加值服务的渠道机构,拥有客户管理、信息反馈、数据库管理、决策支持等功能的服务平台。买方同样是逻辑上的关系,可以是内部也可以是外部的。B2B2C定义包括了现存的B2C和C2C 平台的商业模式,更加综合化,可以提供更优质的服务。

B2B2C电子商务平台将企业、个人用户不同需求完全整合在一起,缩短了销售链,从营销学角度上来说,销售链条中环节越少越好,越是成熟的行业,销售链条越短;B2B2C通常没有库存,充分为客户节约了成本(其中成本包括时间、资金、风险等众多因素);并建立了更完善的物流体系,根据客户需求选择合适的物流公司,加强与物流企业的协作,形成整套的物流解决方案。

TDZ B2B2C business channel!

TDZ B2B2C is a new kind of network sale mode, the first B refers to the generalized seller (i.e., finished and semi-finished products, material suppliers, etc.) second B trading platform, which provides the buyer and seller contact platform, while providing additional services of high quality, C refers to the buyer. The seller is not just a company, it can include an individual, a seller in a logical buying and selling relationship. Platform is not a simple intermediary, but provides high value-added services channel institutions, with customer management, information feedback, database management, decision support and other functions of the service platform. The buyer is also a logical relationship, either inside or outside. B2B2C definition includes the existing B2C and C2C platform business model, more comprehensive, can provide better service. B2B2C e-commerce platform will be different enterprises and individual users demand fully integrated together, shorten the sales chain, from a marketing perspective, marketing chain link is less, the more mature industry chain, the shorter the sales; B2B2C usually has no inventory, full cost savings for customers (which include the costs of time capital and risk factors); and to establish a more perfect logistics system, select the appropriate logistics company according to customer demand, strengthen cooperation and logistics enterprises, the formation of the whole logistics solutions.